Privacy policy for Alarmwear Sweden AB

This Privacy Policy has been revised and is effective from 2021-05-21.

Alarmwear Sweden AB, Swedish organizational no. 559218-0698, Sandnäset 116, 975 94, Luleå, Sweden, (hereinafter "the Company", "we" or "Alarmwear") respects your privacy and your right to have control over your personal data.

This Privacy Policy describes what information we collect, for what aim and for what purpose they are collected, the legal basis for our processing of your data, how you can have control over your own information and how you can contact us.

This Privacy Policy applies when you use our Website, and / or the Alarmwear App and our services provided through our Website or the App administered by the Company (hereinafter the "Service"). The Company is the data controller and responsible for your personal data in accordance with these conditions and is the main responsible for processing the collected data in accordance with current legislation. It is important that you read and understand our Privacy Policy before using the Service.

All processing of personal data within the Company takes place in accordance with applicable personal data legislation. In the EU / EEA, from the 25th of May 2018, the General Data Protection Regulation (GDPR) applies.

1. Central Concepts

Personal data is an information that, directly or indirectly, can be associated with a living person together with other data. Examples of personal information are name, address, telephone number, social security number and e-mail address. Information about IP numbers and your user behavior when using the Service may also constitute personal data. Personal data processing includes all handling of personal data, such as collection, analysis, modification, registration, and storage. The data controller is the person who alone or jointly with others decides the purposes and means for the processing of the personal data and who is responsible for such processing taking place in accordance with the applicable legislation.

2. Information Processed

The personal data the Company collects and processes about you as a Subscriber (a paying user) of the Service are:

Identification number (name, social security number, national ID)
Communication information such as address, telephone number, e-mail address, etc.
Profile data, location data, geographical information, status messages, (started the journey, completed the journey, took back the journey, etc.)
Ordering information such as customer number
Payment information such as card details, billing address, etc.
IP address, device information, access data
The other contacts you specify in the App and other information that you may provide yourself within the Service.

If you choose to create a user account with the Company, the Company will save the above personal information about you for this purpose as well. Some information is automatically collected when you use the Service or create a user account, including:

Information about your use of the Service, e.g. how often you use the service, the number of SMS sent within the Service
Technical data on the devices you use to access the Service such as, IP Address, Hardware Type, Operating System, and Browser Version, etc.
Geographic information that the App transmits after you start the Service (your journey) until you end the Service (your journey). If, after starting the Service (your journey), it sends an alarm, the position information will be saved for this trip for 30 days. During this time, for example, the police can request the position information as well as the messages that the App sent during use. All data that is sent during the journey, start, stop, position, messages, while traveling or not, etc. is automatically sent out to those contacts approved by the user through the service/App.
Address information provided in the Service or through public records.

The personal data the Company collects and processes about you as a Follower (a cost-free user) of the Service are:

The company needs the above information to fulfill the agreement with you to place an order or services. If you choose not to disclose certain personal information, this may result in the Company not being able to execute the requested order or service. To keep your personal information up to date and accurate, we may also update your information from public records, primarily SPAR in Sweden.

3. Location Data

Location data is collected when using the app or when the app is in background as this is a security app and this data will be shared with followers the user has opted in and also in case of an emergency with law enforcement authorities.

4. Purpose of Processing

We process the personal data for the purposes stated below, as well as for any additional purposes stated at the time of data collection:

To provide the Service and administer our agreement with you, including the creation and administration of your user account (if you choose to create a user account),
If you have a subscription for the Service, we will collect the data you send by using the App and forward it to the contacts you have entered yourself in the App, provided that the contacts have accepted your invitation via the App and that they have accepted the personal data policy. The information can also be disclosed at the request of the police,
In order for you to use the Service, we may disclose your personal data to a subcontractor or a third party in order to fulfill your request for services or products (such as to make payment for the Service),
To provide geographic data to your specified contacts or upon request to the police that the App transmits after you start the service (your journey) until you end the service (your journey). If, after starting the service (your journey), it sends an alarm, the position information will be saved for this trip for 30 days. During this time, for example, the police can request the position information as well as the messages that the application sent during use. The same information is also sent to the contacts you have specified yourself in the App,
In order for us to communicate with you via mail, telephone, electronic communication (such as SMS, e-mail, e-mail forms or accounts in social media) or otherwise, e.g. upon contact through customer service, to send notifications and to inform you of our updates of the Service and terms of use,
To ensure the technical functionality of the Service,
To improve and develop the Service and new services and products, to continuously improve the security of our networks and information systems, and to analyze your and other users' use of the Service (e.g., which mobile device or equipment you use) to better understand how our customers interact and use the Service;
To email newsletters to you,
To invite you to participate in competitions on the App and the Website. When you participate in such competition, we may ask you to enter your name, address, email address and telephone number,
To administer marketing activities, such as competitions and gains,
For marketing purposes, including for the marketing of our products and services, via e-mail and SMS / MMS (which you can opt out via a link in each e-mail or SMS / MMS message),
To control, prevent, investigate or take other actions in connection with the misuse of the Service or in connection with the use of the Service in violation of the Terms of Use of the Service or in connection with legal action, suspicion of fraud or potential threats to the Company's or others' rights,
To fulfill legal obligation.

5. Legal Basis

Necessary processing of personal data to fulfill our agreement with you:

Where processing is necessary for purposes that affect the Company's or third party's legitimate interests, the Company may process personal data on the basis of a balance of interests. Such interests include the Company's commercial interest in maintaining a good customer relationship with you, providing you with information that is relevant to your use of the Service, improving and further developing the Service, and marketing the Company's products and services (e.g., for the purposes specified in paragraphs above). Thus, "legitimate interests" means our interest in conducting and managing our business to enable us to provide you with the best Services possible and a good and safe user experience. For example, we have a legitimate interest in ensuring that marketing is relevant to you; therefore, we may process your personal information to adapt marketing to your interests, e.g. adapted to your use of Services. Eligible interests may also refer to treatment that is also in your own or third party's interest.

We may also process your personal data to:

fulfill obligations under law and regulations or through court decisions,
when negotiating the sale of our business or assets, provide any buyer with the necessary information about our customer register (in such cases a buyer will not be entitled to use the information for any purpose other than the valuation of our business),
when transferring them to a third party who acquired our business or a substantial portion of our assets and personal data is included as part of the sale, or
it is necessary to enforce or apply our general terms, or to protect our rights, assets, security, customers, or other persons.

You may refrain from receiving marketing communications from us and / or our affiliates at any time by clicking on "unsubscribe" in the e-mail and SMS communication that we send you. We may process your personal data to protect you (and other customers, suppliers, and business partners) against fraud, infringement, and other fraudulent use of our Services and to ensure that our Services and systems are secure. When processing personal data on the basis of a balance of interest, we ensure that we take into account and balance the potential impact of the processing on you (both positive and negative) as well as your interests and rights under applicable data protection legislation. If you have comments or objections to our processing based on a balance of interests, you have the right to object to such processing at any time. For more information on your rights, please see information under the heading "Your rights and choices" below.

Treatment with the explicit consent:

The Company may also process personal data with the explicit consent of you (e.g. for the purposes stated in the paragraphs above).
Processing necessary to fulfill a legal obligation.
The Company may need to process personal data to fulfill legal obligations, e.g. for accounting purposes or as a result of a court or authority decision.

The same personal data may be processed for several purposes and / or supported by more than one of the legal grounds set forth above.

6. Security and Transfer of Personal Data

Transfer of Personal Data to a Third Party

We will not share, sell, transfer or otherwise disclose personal data beyond what is stated in this Privacy Policy, unless we are required to do so by law or as a result of a court decision or if we have obtained your consent to such disclosure. The Company may disclose personal data to third parties, such as the police or other authority, whether it is investigating suspected crime or if we are otherwise obliged to disclose such information with the support of law or governmental decisions. The Company may use external suppliers to perform tasks on behalf of the Company, e.g. to provide IT services, update address information or assist with marketing and analytics. The provision of these services may mean that the Company's suppliers, both within the EU / EEA and outside the EU / EEA, have access to personal data. These providers process personal data on our behalf in accordance with written personal data assistance agreements and our instructions. Personal Data Assistants who access your personal data (for example, when we use a third party, to obtain address information or store information on a server), are not given any right to use your personal data for purposes other than the purposes set out in this Privacy Policy, but will primarily be used to the extent necessary to provide the Service.

Transfer of Personal Data to a Third Country

The Company may cooperate with partners who process personal data within and outside the EU / EEA. In the event that the Company chooses to hire suppliers outside the EU / EEA, e.g. in such cases, the Company will take special safeguards, such as the signing of agreements that include standardized model data transfer clauses adopted by the EU Commission and available on the EU Commission's website or companies that maintain the same level of protection as within the EU / EEA through that e.g. have joined the so-called The EU-US Privacy Shield Agreement.

Security for Protection of Personal Data

The Company protects your privacy and that will also contain high security for your personal data. The Company has taken appropriate security measures to protect your personal data from unauthorized access, alteration, dissemination, or destruction. All processing of your personal data is done under strict confidentiality.

7. Storage and Thinning out of Personal Data

The processing takes place in accordance with current legislation and means that personal data is not stored for a longer period than is necessary for the purposes of the processing. We will store your personal information as long as you choose to have a user account with us or, if you do not have a user account, until the service you have chosen to perform is completed. The same personal data can be stored in several different places for different purposes. This may mean that an information that has been removed from a system because it is no longer necessary may remain in another system where it is stored with the support of another legal basis or for another purpose where the personal data is still needed. If you subscribe to our newsletter, your contact information will be saved as long as you choose to continue to receive the newsletter. This means, in practical terms, that data is thinned out and deleted as they are no longer relevant or necessary for analysis or direct marketing for the purposes for which they have been collected. Some information can be retained for longer when required by other legal requirements, such as the Accounting Act.

8. Your Rights and Choices

Regarding the processing of your personal data, you have several rights that result from applicable data protection legislation. To exercise your rights, you are welcome to contact the Company via the contact details provided at the end of this Privacy Policy.

Right to Access

You have the right to request and receive confirmation on whether the Company processes personal data about you. If so, you have the right to receive free information about the processing as well as a copy of the personal data that is processed. For any additional copies, the Company is entitled to charge a reasonable fee based on the Company's administrative costs for such copies. If the request is manifestly unfounded or unreasonable, the Company may, in accordance with applicable data protection legislation, charge a reasonable fee for such request or refuse to comply with such request.

Right to Rectify Incorrect Personal Data

You have the right to receive incorrect personal information about you corrected without undue delay. Depending on the purpose of the treatment, you also have the right to supplement incomplete personal data.

Right to Delete ("the Right to be Forgotten")

In some cases, you have the right to have your personal data deleted, e.g.

if the personal data is no longer necessary for the purposes for which it was collected,
if the processing is based on your explicit consent, you have the right to withdraw your consent at any time and thereafter the right to get the data deleted (provided there is no other legal basis for the processing),
if you object to processing based on a balance of interests and there are no legitimate reasons for the processing weighing heavier (however, you are always entitled to get your personal data deleted when it is used for direct marketing with the aid of a balance of interest),
if the personal data has been processed in an illegal manner or they must be deleted because legal obligation.

However, the right to delete does not apply in certain cases, e.g. if the processing is necessary for the Company to fulfill a legal obligation or for the Company to be able to establish, make a claim or defend legal claims.

Right to Restrict

In some cases, you have the right to request that the Company limit the processing of your personal data, e.g. if you do not consider the personal data to be accurate so that the Company has time to verify this, if the processing is illegal and you do not want us to delete the data. If the Company no longer needs the information but you need it for legal claims or if you object to the Company's processing with the aid of a balance of interest, pending verification of whether the Company's or third party's legitimate reasons outweigh your legitimate reasons.

Right to Object

You have the right at any time to object to the processing of your personal data based on a balance of interests, including profiling. The Company may not continue to process such personal data unless the Company cannot present compelling justifiable reasons for such processing that outweighs your interests, rights and freedoms. However, the company may continue processing for the determination, exercise or defense of legal claims. If you object to processing for direct marketing that is based on a balance of interest, the Company may no longer process your personal data for such purpose. You may refrain from receiving marketing communications from us at any time by clicking on "unsubscribe" in the e-mail and SMS communication that we send you.

Right to Data Portability

In some cases, you have the right to transfer your personal data to another data controller, e.g. whether the treatment is based on an agreement or agreement between you and the Company and on condition that the treatment is automated. When technically possible, such transfer shall be made directly from the Company to another data controller.

Right to Lodge a Complaint

If you feel that your rights are not respected by us, you are welcome to contact us, and you also have a right to file a complaint with the Swedish Data Inspectorate.

9. Cookies

To make visits to our website and in our app as attractive as possible and to enable certain functions, we use so-called cookies on different pages. Cookies are small text files stored in your (user's) browser. Some of the cookies we use are deleted at the end of a browser session, i.e. when you close the browser. Other cookies will remain in your browser and allow us or a company that is close to us to recognize your browser at your next visit. They are called persistent cookies. You can set your browser so that you are informed about the cookie settings and individually decide whether to accept cookies or not, in specific cases or in general. Failure to accept cookies may limit the functionality of our website and app. We divide cookies into three categories

Below you will find more information about your choices as well as a detailed list of the cookies we use.

Required cookies

Required cookies are necessary to navigate our website and to use the services we provide. If these cookies are not used, the correct functionality of our website (for example, entering text) is not guaranteed when visitors go through pages on the site. These cookies also collect information about how visitors use our site, such as which pages they visit most often and whether they receive error messages from websites. These cookies collect composite, anonymous information that does not identify visitors. The cookies also make our site remember users' choices, such as language or region, to provide better features. By law, no action is required from you to accept them. We also use these cookies to store information about whether you have given your consent to use cookies or to temporarily store information that you have provided.

Functional cookies

Functional cookies collect anonymous information. They cannot track your navigation on other sites. They can also be used to send targeted ads / offers or to measure how effective an advertising campaign has been. They can be used to determine which channels of online marketing are most effective. With these cookies we also store your login information in your browser, so you can log in automatically the next time you visit our website. Because we want to present a website for you that is designed for optimum usability, functional cookies are usually activated when you visit our website. To enable the described measures, we also use cookies from third parties in this category. By analyzing your anonymized use, we can find areas where our site can be improved.

Personal cookies

Personal cookies are used to serve more targeted ads that are relevant to the user and tailored to the user's interests. These cookies help us provide customized target audience lists for marketing to our marketing partners. We need your explicit consent to activate these cookies.

Objections to the Use of Cookies

If you do not want us to collect and analyze information about your visit, you can at any time object to it with future effect (so-called opt-out, deregistration). To implement the objection technically, an opt-out cookie is set in your browser. This cookie is only for the purpose of charting your objection. Note that for technical reasons, an opt-out cookie can only be used for the browser for which it has been set. If you clear your cookies or use another browser, you need to redo the process (re-submit).

10. Links to Websites and Social Plug-ins

In the event that the Service refers (links) to a website or material belonging to a third party, such reference is intended solely as a service to the user and the Company disclaims all responsibility for it and any personal data processing. In the Service, you may sometimes be offered to share data from the Service on social media, such as Facebook or Twitter, via an implemented social plug-in (such as a like button). We do not have any influence over the information that social media collects using these plug-ins if you choose to use them. We therefore urge you to stay informed about the purpose and scope of data collection through social plug-ins.

11. Push Notifications and SMS

For the functionality, you must agree to push notifications sent to you in the Alarmwear app whether you are a Subscriber (a paying user) or if you are a Follower (a cost-free user). You also need to approve access to the following: Your phone book in case you want us to retrieve information from there for the purpose of sending follower invite SMS. Your phone's message sending facility for the purpose of sending follower invites SMS. Your phone caller facility for the possibility to call the specific user during an emergency. Push-notifications are required and used for the features of the app (status messages). Data is not collected by Alarmwear for any other purpose than to enable the function, nor is it used for advertising. However, it is possible that a third party collects other data, if and when you allow push notifications on your mobile phone, but the data is not collected or stored by Alarmwear in that case.

12. Changes to the Privacy Policy

We reserve the right to change this Privacy Policy without prior notice. In case of significant changes, it will be announced on the Website or emailed to you. You can always find the updated version here: https://alarmwear.se/integritetspolicy/

13. Applicable Law and Dispute Resolution

Processing of your personal data in accordance with this Privacy Policy and your use of the Service shall be interpreted and applied in accordance with Swedish law. Disputes shall be settled by the Swedish public court unless otherwise provided by mandatory law.

14. Contact Information

For further information on personal data processing, you are welcome to contact us at:

Alarmwear creates products with a comprehensive crime prevention solution to prevent and avert crime in outdoor environments. We cooperate closely with police, self-defence instructors, crime victim associations, hundreds of women, and other actors to create as safe products as possible. With Alarmwear you show that you are alarmed and that you are protecting the most valuable that you have - yourself.

Alarmwear Sweden AB
Sandnäset 116
975 94, Luleå

Org.nr: 559218-0698
VAT: SE559218069801